Walmart recently spent billions to get into online sell in India. Now Amazon is going offline in a wish of gaining millions of new business in a immeasurable market.

The e-commerce hulk is shopping 49% of More, a renouned Indian supermarket chain, according to mixed reports in internal media. The remaining 51% will be owned by Indian private equity organisation Samara Capital.

More has over 540 supermarkets and hypermarkets opposite India. It is partial of a bigger sell business that was recently sole by Indian firm Aditya Birla Group to a association called Witzig.

An Amazon orator told CNN that Amazon and Samara have “agreed to co-invest” in Witzig though declined to criticism on a distance of Amazon’s investment or a stake.

Witzig executive Paurush Roy reliable Samara Capital’s 51% interest and a merger of More, though did not criticism on Amazon’s involvement.

“We are assured that by More, we will be means to residence patron needs for choicest of grocery and food equipment opposite a country,” Roy said.

Amazon took a tiny stake in an Indian conform tradesman — Shoppers Stop — final year, though a More investment is a initial large incursion into brick-and-mortar sell in a country.

It’s a pierce that will feature a battle with Walmart for a country’s hundreds of millions of shoppers.

Walmart took control of Flipkart — India’s biggest e-commerce association and Amazon’s arch opposition in a nation — in May, spending $16 billion on a 77% stake.

The Arkansas-based tradesman had been perplexing to enhance a footprint in India for years, though could usually open a handful of indiscriminate placement outlets because of laws restricting unfamiliar investment in retail.

Walmart’s squeeze of Flipkart gives it approach entrance to an Indian e-commerce marketplace that Morgan Stanley has estimated will be value $200 billion by 2026.

But many Indians, like many Americans, still cite to buy groceries in person. Amazon’s squeeze of US grocery hulk Whole Foods final year was driven by a enterprise to move offline shoppers into a online ecosystem. It will be anticipating More business do that as well.