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More than 25 years ago, Grace Amey-Obeng started what became FC Group of Companies to offer women products and services that raise healthy beauty.
Initially operative as a mobile beauty therapist, Amey-Obeng would go doorway to doorway training women how to caring for their skin and demeanour beautiful. Today her business has 8 branches opposite Ghana including clinics, a cosmetics and skincare operation and a beauty college.
“I see clients come in with terrible conditions and by therapy and guidance, they are happy. And once they’re happy, I’m happy,” says Amey-Obeng. “Once we are means to revive fun to people, it’s very, unequivocally fulfilling,” she adds.
The entrepreneur’s beauty college, that non-stop a doors in 1998, has lerned to date some-more than 5,000 people. “On a day of graduation, we always cry given we see a fun in their faces that they have achieved something,” says Amey-Obeng.
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African Voices is a weekly uncover that highlights Africa’s many enchanting personalities, exploring a lives and passions of people who frequency open themselves adult to a camera. Follow a group on Twitter.
(CNN) — She started her business with only £100, lugging her beauty bag from doorway to door, though some 25 years after Grace Amey-Obeng has built a multi-million dollar cosmetics sovereignty that’s assisting change a notice of beauty for many.
One of Ghana’s tip entrepreneurs, Amey-Obeng has incited her mobile therapist try into a FC Group of Companies — a abounding firm that includes clinics, a versatile cosmetics line and a beauty school.
Amey-Obeng says her goal has always been to revive and raise a healthy beauty of black women — a passion of hers ever given she was a child visiting her mother’s salon.
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“Seeing how pleasing a women looked after their hairstyles and makeup unequivocally overwhelmed me and we motionless that we would like to continue with this professionally,” explains Amey-Obeng, who went to college in a UK and complicated beauty therapy.
Upon returning to a West African country, she primarily started operative from doorway to doorway as a mobile therapist though fast managed to assemble a vast series of clients and motionless to open her initial beauty clinic.
‘A judgment of well-being‘
At a beginning, Amey-Obeng says, one of a categorical things she had to fight when she put her business devise into movement was a use of skin lightening, or skin splotch as it’s mostly called, that refers to a use of chemical products in an try to abate skin tone.
“[Women] compared being light-skinned with being abundant or something and we suspicion that we can do something about that by going on an anti-bleaching campaign,” says Amey-Obeng.
“We went to a markets with a vans and spoke about a dangers of bleaching, generally in this climate. When we mislay a protecting covering of a skin, we display all of yourself to a sun’s rays and eventually [can] rise skin cancer.”
The use of regulating creams and other cosmetic products to chemically abate skin tinge is a sincerely common in many African countries — though a use is famous to have unpropitious health effects, says a World Health Organization.
“I detected that women were indeed formulating their possess concoctions during home regulating perming creams and all kinds of chemicals to whiten [their skin],” Amey-Obeng reveals.
“Bleaching is a unequivocally dangerous craving to embark on and we try as most as we can to teach a open on it,” she says. “Beauty is a sum concept, it’s a judgment of contentment — if we eat well, practice good and rest well, your skin will naturally glow.”
Nurturing talent
In her conflict opposite bleaching, a dynamic beautician has launched an preparation initiative. In further to a weekly journal column, where she offers recommendation to people about gripping their skin healthy, she also combats a superiority of chemical options by training students during her beauty propagandize and when offered products over a counter.
“Setting adult a propagandize was a matter of course, given we indispensable help, so we started with dual students and lerned them for giveaway so they can give me assistance,” says a business mogul.
That was in 1998. Since afterwards Amey-Obeng says over 5,000 students have graduated from FC Beauty College.
“On a day of graduation, we always cry given we see a fun in their faces that they have achieved something,” she says. “They’ve been by challenges.”
It’s this enterprise to maintain immature talent and assistance women welcome their healthy beauty that seems to expostulate a successful entrepreneur’s efforts. While she admits that she can’t assistance each immature lady who passes by a college doors, she always reminds students of her startup believe to enthuse them.
“I tell them my story all a time,” says Amey-Obeng. “Take products and go doorway to door; promulgate with your clients; demonstrate your believe and we will win their confidence,” she adds. “So we give them opposite options and businessman skills so they can be means to mount on their own.”
Despite a lifetime of attention believe and successful business, Amey-Obeng says it’s still a tiny things — like saying a confident customer — that creates her smile.
“I see clients come in with terrible conditions and by therapy and guidance, they are happy. And once they’re happy, I’m happy,” she says. “Once we are means to revive fun to people, it’s very, unequivocally fulfilling. It’s good to strech out to a deprived and to me that is fulfillment.”
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